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Malaysia to host world marketing summit
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Malaysia has won a five-cornered bid to host the World Marketing Summit (WMS) 2013.
The WMS is aimed at creating a global alliance, a collaboration that unites the best minds from the corporate sphere, working in concert with the public sector to transform and translate marketing ideas and solutions into tackling real and focused socio-economic issues.
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World-renowned guru and a name synonymous with global marketing principles and professor of the Kellogg School of Management, Philip Kotler, congratulated Malaysia's successful bid which encompassed a vision and long-term strategy to connect Asia with the world.
Kotler was represented at Tuesday's press conference here to announce Malaysia's winning bid by Dr Fahim Kibria, the World Marketing Summit Group (Canada).
Kotler said the bidding to host WMS 2013 had been both intense and exciting, with five dynamic nations vying for the honor
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